Also, for the producer of this product, their market share would be ridiculously large. This is because they have modified so to say a ‘necessity’ hence the market for this product is innumerable. This is because every home, building, office etc needs a power outlet to power the numerous appliances that make that establishment run effectively... displayed 300 characters
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Also the modification made is very cost effective enabling the producer to break even after sale of just a few hundred outlets. I think the greatest improvement is made in efficiency and productivity. This also relates to past class discussions by the entrepreneur being able to innovate and in essence make a whole new product by being able to identify the problem by modifying without changing the products original requirements, appearance, voltage capacity…nothing! We all have numerous stories as to how we found it also most impossible to plug appliance that required higher voltages than normal on the same socket outlet... displayed next 300 characters
Weakness: One of Church & Dwight's major weaknesses is overextending their branding of the Arm and Hammer product. While they are popular for the baking soda product, for some reason Church & Dwight felt the need to put the symbol everywhere...
They enable Kodak to maximize the product's perception. In the long-run Kodak should switch to market development strategy.
3. With launching Funtime film Kodak has entered to the Economic Brand Tier...
This ties in with the market-nicher strategies of positioning your product. Choosing the right consumers means choosing the right niche or click of consumers who have a common demand or want for products and services...
This type strategy may reduce the cost of advertising as people may already know that it is product of Avon, whereby Revlon use different name, which people may not know about the product and need more advertising...
One particularly interesting fact is that the beach is the American population's favorite vacation spots. This means that although there is a steady number of a visitor to beaches nationwide, the number is constantly growing each year...
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