Essay heading: 3d clinic report

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April 15, 2009






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Taking into account the SWOT analysis for 3DClinic, the report elaborates on the two strategies of market penetration and market development. Whereas market penetration will be achieved through enhancing marketing activities and the formation of strategic alliances with educational providers, the strategy of market development will consist in 3DClinic going overseas...
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It is recommended that 3DClinic exports or licenses its products to India, a fast growing and IT savvy country, which is still a mainly untapped market with regards to medical imaging. While highlighting the various positive opportunities, the report also emphasizes the potential risks that accompany international expansion...
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