3M's goal in this venture is obviously growth and ultimately to make as much money as possible. Profits are often limited with a smaller number of products, therefore educating and raising awareness through the first aid kit can't hurt. The idea of giving medical professionals the kit as a promotion will definitely have to be applied...
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The idea of giving medical professionals the kit as a promotion will definitely have to be applied. It will show them the quality of products that are now available and in turn will hopefully act as a promotion tool and crop up awareness to the public. How if at all should it be promoted? What packaging should be used?
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