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Business

 

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June 9, 2000

 

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How does the ?Lead User' research process differ from and complement other traditional market research methods? Answer: The ?Lead User Research' is the process where we find out the people or organizations that have made radical innovations to suit their needs and which are well ahead of time. In case of normal market research, information is collected from users who are at the center of the target market...
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This essentially involves the problem finding and recognition exercise, with the analysis of the research carried out post research to find out the solution. Typically the companies do focus group and analyze sales data and customer complaints and requests. The product developers then apply their own creative thoughts to come up with a new product...
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