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Business

 

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November 26, 2006

 

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The goal is to move the preliminary concepts toward completion. The team begins this phase by hosting a workshop with several lead users, a half-dozen in-house marketing and technical people, and the lead user team itself. Such workshops may last two or three days. During that time, the participants first work in small groups and then as a whole to design final concepts that precisely fit the company's needs...
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Such workshops may last two or three days. During that time, the participants first work in small groups and then as a whole to design final concepts that precisely fit the company's needs. After the workshop, the project team further hones the concepts, determines whether they fit the needs of target market users, and eventually presents its recommendations to senior managers...
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