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The goal is to move the preliminary concepts toward completion. The team begins this phase by hosting a workshop with several lead users, a half-dozen in-house marketing and technical people, and the lead user team itself. Such workshops may last two or three days. During that time, the participants first work in small groups and then as a whole to design final concepts that precisely fit the company's needs... displayed 300 characters
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Such workshops may last two or three days. During that time, the participants first work in small groups and then as a whole to design final concepts that precisely fit the company's needs.
After the workshop, the project team further hones the concepts, determines whether they fit the needs of target market users, and eventually presents its recommendations to senior managers... displayed next 300 characters
A shared goal is another important aspect to keep conflict in working teams to a minimum. This way everyone on the team has the same goal, and vision. ...
How does the ?Lead User' research process differ from and complement other traditional market research methods?
Answer:
The ?Lead User Research' is the process where we find out the people or organizations that have made radical innovations to suit their needs and which are well ahead of time...
The goal is to move the preliminary concepts toward completion. The team begins this phase by hosting a workshop with several lead users, a half-dozen in-house marketing and technical people, and the lead user team itself...
(Team Technology, 1995).
Judith D. Palmer (1988) in her chapter "For the Manager Who Must Build a Team," refers to five phases of team development: "forming, storming, norming, performing, and ajourning...
Team communication unites individuals into a team and ensures that they share the same goal toward a project, to expand more effective and efficient work...
