Essay heading: 3m And Norton

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Technology

 

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March 26, 1997

 

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Why do Classical strategies fail to work in companies like 3M and Norton? (6) How could Norton have modified its strategy to compete successfully with 3M? Evolution at 3M We like to describe the evolutionary process as "branching and pruning." The idea is simple: If you add enough branches to a tree (variation) and intelligently prune the deadwood (selection), then you'll likely evolve into a collection of healthy branches well positioned to prosper in an ever-changing environment...
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Why do Classical strategies fail to work in companies like 3M and Norton? (6) How could Norton have modified its strategy to compete successfully with 3M? Evolution at 3M We like to describe the evolutionary process as "branching and pruning." The idea is simple: If you add enough branches to a tree (variation) and intelligently prune the deadwood (selection), then you'll likely evolve into a collection of healthy branches well positioned to prosper in an ever-changing environment...
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