If the Optical Systems division decides to place the privacy screen on the back burner and focus on the electronic display brightness enhancement project, and that project fails, it could mean the end of this division. 3M’s current investment in the privacy screen may be sunk costs, but should not be forgotten...
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Normally, this would be a very hard market to enter, but due to the past failures by 3M, they have been able to see the shortcomings of the design of their privacy screen and have been able to make some very innovative changes. By including the new Multiprotection Filter, 3M will be able to reposition their product to overlap into this new and expanding market...
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