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Essay heading: 3M's New Information
 
Essay specific features
Issue: History
Written by:
Date added: July 30, 2002
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No of pages / words: 5 / 1375
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(Harvard Business Review and MIS Quarterly) III. The Problem Although 3Ms decentralized structure was good for innovation, it was an obstacle for the customers. Customers were seeing the 3M business units as a set of individual business instead of one unified company. Each business unit recorded its sales and product and customer information in its own database...
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Each business unit recorded its sales and product and customer information in its own database. There was no system in place among the business units to access each other's databases. As a result, 3M did not know how much business it did with a specific customer. Therefore, 3M could not take advantage of cross selling opportunities through "comparing same-customer purchase information" or "analysing buying patterns across product categories"...
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General issues of this essay:
 
Case Review - Get Inside The Lives Of Your Customers   BUSINESS CREATIVITY TO INNOVATION   business concept innovation in Apple   Innovation In Business Groups   Innovation In Business Management   Keeping it to the Fairway - Harvard Business Case   Priceline.com Harvard Business Case   Real Madrid Marketing Harvard Business Case   Rosewood Harvard Business School   Using Contrasting Business Examples Describe The Main Benefits To Customers Of Internet Marketing   Review of the movie Good Night and Good Luck   Information Technology has the potential to change societal structure and processes similar in scale to that of both the Agricultural Revolution and the Industrial Revolution. On this basis governments should ensure provision of Information Techno...   Structure Of Management Information   Structure of Management Information   The Effect of Decentralized Information on Programming Languages  
 
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