Therefore, the strategic planning for marketing has to be effective. McDonald’s caters its menu in other countries to the cultures of the regions. For example, in India, the non-vegetarian menu includes chicken and fish items only (Welcome, n.d.). Beef is not on the menu in India because are considered sacred... displayed 300 characters
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Beef is not on the menu in India because are considered sacred. Global marketing decisions are no different than those made domestically but the decisions are unique to each country (Sister & Sister, 2005). Furthermore, operating on a global scale allows a company’s employees to experience working in different cultural environments... displayed next 300 characters
Alternative Course of Action:
? McDonalds should not neglect things that are of public concern even though that they are considered as small things.
? McDonalds should be sensitive enough to be conscious and considerate of the beliefs, cultures and health of their market in a specific location...
They maintain the same traditional menu with limited items.
3. Expansion in France was delayed though McDonald's was highly profitable because they had to revoke their French franchises who failed to meet their cleanliness standards...
McDonald support programs that benefit children and families, through fund rasing and charities for instance World Children's Day at McDonald. This fundraiser benefits RMHC chapters and other programs for children...
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