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Essay heading: 4 macro environment McDonald's

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Business

 

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Date added:

July 13, 2005

 

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5 / 1306

 

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There must be local marketing to appeal to the local consumers and also to build relationships and trust (Bateman & Scott, 2004). Therefore, the strategic planning for marketing has to be effective. McDonald’s caters its menu in other countries to the cultures of the regions. For example, in India, the non-vegetarian menu includes chicken and fish items only (Welcome, n...
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Beef is not on the menu in India because are considered sacred. Global marketing decisions are no different than those made domestically but the decisions are unique to each country (Sister & Sister, 2005). Furthermore, operating on a global scale allows a company’s employees to experience working in different cultural environments...
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General issues of this essay:
4 macro environment McDonald's Local Employees Local Pay As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept. local 365 Local Entity's Local Government Hormel Local P-9 Local Fundraising Local Population Changes State and Local Gov't global yet local PCBs: Not Just a Local Problem developing local economy Local Crime Trends State And Local Government
 

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