Essay heading: 4 ps

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Business

 

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December 1, 1998

 

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4 / 857

 

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The 'Vodafone live!' service enables customers to use picture messaging and to download polyphonic ring tones, colour games, images and information, through an icon-driven menu. This service will soon be further enhanced by picture messaging libraries, video clips and video telephony (seeing the person you're calling) and improving download speeds...
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Another service is the Vodafone Mobile Connect Card, which enables customers to access their normal business applications on a laptop when out of the office. Such services add value to the product, and high profile effective promotion will help sell these services to existing and new customers. VODAFONE MARKET MIX Product ? A product with many different features provides customers with opportunities to chat, play games, send and receive pictures, change ring tones, receive information about travel and sporting events, obtain billing information - and soon view video clips and send video messages...
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