Essay heading: 4 Ps &Amp;Amp;Amp; 4 Cs Marketing Mix

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Business

 

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April 4, 2007

 

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3 / 768

 

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Han? Too much, isn’t it? McCarthy & Kotler’s 4-P model is a sure seller. Some unfortunately try a little too hard to piggy-back on its awareness and brand equity… From Ps to Cs 50 years laters, there are academia who believe that the original 4-P model needs an upgrade. Lauterborn, amongst others, suggest that the approach is all wrong and that marketing decision makers should view their work from the market point of view first (instead of taking on an operational point of view)...
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Han? Too much, isn’t it? McCarthy & Kotler’s 4-P model is a sure seller. Some unfortunately try a little too hard to piggy-back on its awareness and brand equity… From Ps to Cs 50 years laters, there are academia who believe that the original 4-P model needs an upgrade. Lauterborn, amongst others, suggest that the approach is all wrong and that marketing decision makers should view their work from the market point of view first (instead of taking on an operational point of view)...
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