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Essay heading: 4 Ps &Amp;Amp;Amp; 4 Cs Marketing Mix
 
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Issue: Business
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Date added: April 4, 2007
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No of pages / words: 3 / 768
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Han? Too much, isn’t it? McCarthy & Kotler’s 4-P model is a sure seller. Some unfortunately try a little too hard to piggy-back on its awareness and brand equity… From Ps to Cs 50 years laters, there are academia who believe that the original 4-P model needs an upgrade. Lauterborn, amongst others, suggest that the approach is all wrong and that marketing decision makers should view their work from the market point of view first (instead of taking on an operational point of view)...
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Han? Too much, isn’t it? McCarthy & Kotler’s 4-P model is a sure seller. Some unfortunately try a little too hard to piggy-back on its awareness and brand equity… From Ps to Cs 50 years laters, there are academia who believe that the original 4-P model needs an upgrade. Lauterborn, amongst others, suggest that the approach is all wrong and that marketing decision makers should view their work from the market point of view first (instead of taking on an operational point of view)...
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Analysing McDonalds (fast food outlets) using the Porters 5 forces model – sometimes called the Competitive Forces model.   Brand Equity   brand equity and country of origin relationship   brand equity   Compare and Contrast of: Four stage team performance model & the drexxler/sibbet Team Preformance Model   Corporate Governance: US Model? Japan Model?   Corporate brand equity derives from overall impression by all stakeholders   creating brand equity   Decision-Making Model Analysis: 7-Step Decision-Making Model   E-Marketing Model   excessive sales promotion and brand equity   Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon   Tata Communication: Marketing of Services (GAP Model)   “A Critical Examination Of The Models Of Dissociative Identity Disorder: A Synthesis Of The Posttraumatic Model And The Sociocognitive Model”   Q. Critically evaluate the use of: The Leisure Ability Model and the Health Promotion/Protection Model.  
 
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