Essay heading: 4Ps in helping restaurant maximise thier profit

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November 14, 2006






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Some recommendations for Serai Garden restaurant are use direct-email marketing instead of direct-mail marketing and provide sponsorship for some non-profit organization. 1.INTRODUCTION Marketing is defined as a social and managerial process where groups and individuals achieve what they require and want through producing and trading products and value with others (Kotler, et al...
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It is extremely important for a marketer to meet the needs, wants and demands of its customers in order for the marketer to attract its customer’s attention. Marketers must remember that their marketing strategy will have to appeal to hundreds of thousands or even millions of people. For a marketer to implement its strategies planning is vital...
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