Essay heading: 4Ps Of Marketing

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Business

 

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March 24, 2002

 

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15 / 4155

 

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This paper is an attempt to explain the position of this new field of study as a separate subject and stimulate its appreciation from the perspective of India. Politics is normally associated with ideas and ideologies. A political party has a need to communicate with the target audience about the relevance and importance of its policy that may purportedly fulfill the aspirations of the citizens while the party achieves its own objectives...
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Therefore, Political advertising has been the most pervasive manifestation of the use of concept and tools of marketing undertaken by the political parties. In the early stages of the political marketing studies in the west, most explanations tend to view political marketing as more concerned with the communication process between voters and political parties and candidates [Lock and Harris, 1996; Wring, 1997] without explaining its impact on the organizational components...
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