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Essay heading: 5 Components Of Crm
 
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Issue: Business
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Date added: August 11, 2006
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No of pages / words: 35 / 9647
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This approach is made possible by advances in information technology. Remember that CRM is an abbreviation for Customer Relationship Management, not Customer Relationship Marketing. Management is a broader concept than marketing because it covers marketing management, manufacturing management, human resource management, service management, sales management, and research and development management...
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Management is a broader concept than marketing because it covers marketing management, manufacturing management, human resource management, service management, sales management, and research and development management. Thus, CRM requires organizational and business level approaches which are customer centric to doing business rather than a simple marketing strategy...
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