Essay heading: 5 Components Of Crm
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August 11, 2006
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This approach is made possible by advances in information
technology.
Remember that CRM is an abbreviation for Customer Relationship Management,
not Customer Relationship Marketing. Management is a broader concept than
marketing because it covers marketing management, manufacturing
management, human resource management, service management, sales
management, and research and development management...
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Management is a broader concept than
marketing because it covers marketing management, manufacturing
management, human resource management, service management, sales
management, and research and development management. Thus, CRM requires
organizational and business level approaches – which are customer centric – to
doing business rather than a simple marketing strategy...
displayed next 300 characters
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