5 Components Of Crm

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Issue:

Business

 

Written by:

Michael J

 

Date added:

October 1, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

35 / 9647

 

Was viewed:

2143 times

 

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Essay content:

The customer, in turn, remained loyal to the store and made repeated purchases. This idyllic customer relationship disappeared as the nation grew, the population moved from the farm communities to large urban areas, the consumer became mobile, and supermarkets and department stores were established to achieve economies of scale through mass marketing...
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The personal relationship between merchant and customer became a thing of the past. As a result, customers became fickle, moving to the supplier who provided the desired object at lowest cost or with the most features. 3 The last several years saw the rise of Customer Relationship Management (abbreviated CRM) as an important business approach...
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