This approach is made possible by advances in information technology. Remember that CRM is an abbreviation for Customer Relationship Management, not Customer Relationship Marketing. Management is a broader concept than marketing because it covers marketing management, manufacturing management, human resource management, service management, sales management, and research and development management...
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Management is a broader concept than marketing because it covers marketing management, manufacturing management, human resource management, service management, sales management, and research and development management. Thus, CRM requires organizational and business level approaches – which are customer centric – to doing business rather than a simple marketing strategy...
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Customer relationship management The whole software and services will costs $15 million to $30 million annually (Buttle, 2004) So, why do companies want to pay this extra money? How can CRM improve their company? CRM if developed properly can assist the company to increase the true worth economic worth of a business by improving the total lifetime value of its customers, because customer will get what they want(Greenberg, 2004)...	2 / 496
Key Principles Of Relationship Marketing Furthermore, the company also needs to offer good customer service as to have a good relationship with their customer. The company must answer all request from their customers and as polite as they can within short period of time...	1 / 257
Maggi Malaysia It involves a personalized and interactive approach for the entire customer lifecycle. Successful implementation of a CRM approach requires changes in organization structure, culture, and skills, as well as front- and back-office information systems...	2 / 396
Crm & Scm	2 / 285
Customer Relationship Management Remember it is all about the customer in this business and that should never be forgotten. So if you are able to pinpoint your customers then you will be able to directly affect your revenue positively...	2 / 426
Customer Relationship Management Customer Relationship Management can improve: Contact and account management, sales, marketing and fulfillment, customer service and support, and retention and loyalty...	3 / 703
Logistics Winning back the lost Customers and Developing CRM strategy Assignment 1: Study CRM of 3 different companies from different sectors and compare the strategy adopted for securing loyal customers...	2 / 506