After the first phase the 950 ideas were screened down to 133 ideas. Almost 85% of the ideas were left out in the first phase. Phase 2: Rule of Thumb II The remaining 133 ideas were then put through another rule of thumb exercise. In this phase two criteria were used to judge the ideas. The criteria are (i) profit potential, and (ii) market potential...
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In this phase two criteria were used to judge the ideas. The criteria are (i) profit potential, and (ii) market potential. That is, the ideas were evaluated to find out whether they can be marketed or not and also to find out whether they can earn substantial amount of profit. The ideas were given either a score of 0 or 1 in each criterion...
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Title	Pages / Words	Save
gullivers travels Gulliver tells the queen of how the people from his country have war and everyone is judged on wealth and family name. She proceeds to tell him that his people are the lowest people ever imaginable on earth...	3 / 565
Satire of Gulliver "He added, how I had endeavored to persuade him, that in my own and other countries the Yahoos acted as the governing, rational anima, and held the Houyhnhnms in servitude; that he observed in me all the qualities of a Yahoo, only a little more civilized by some tincture of reason, which however was in a degree as far inferior to the Houyhnhnm race, as the Yahoos of their country were to me;?" (Swift, 383) Gulliver is unable to find where he belongs...	2 / 487
Gulliver's Travels and Self On the opposite spectrum, the Yahoos represent the wild and untamed nature of human beings. Completely selfish and unintelligent, the Yahoos, despite their humanistic appearance, are truly the vicious beasts of the country...	2 / 343
gulliver's travels: success as a satire? In the time period when this book was written, everyday life was overlooked as useless. Gor Gulliver, being extremely small compared to the gigantic Brobdingnagians, paying attention to detail becomes very common since he cannot help but see large pores on women in the dressing rooms and smell horrible odors and stenches, which shows that although these women looks beautiful normally, up close, they look almost disfigured...	3 / 580