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Essay heading: 5 innovative product and their marketability
 
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Issue: Business
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Date added: April 11, 2008
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No of pages / words: 10 / 2691
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After the first phase the 950 ideas were screened down to 133 ideas. Almost 85% of the ideas were left out in the first phase. Phase 2: Rule of Thumb II The remaining 133 ideas were then put through another rule of thumb exercise. In this phase two criteria were used to judge the ideas. The criteria are (i) profit potential, and (ii) market potential...
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In this phase two criteria were used to judge the ideas. The criteria are (i) profit potential, and (ii) market potential. That is, the ideas were evaluated to find out whether they can be marketed or not and also to find out whether they can earn substantial amount of profit. The ideas were given either a score of 0 or 1 in each criterion...
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