After the first phase the 950 ideas were screened down to 133 ideas. Almost 85% of the ideas were left out in the first phase.
Phase 2: Rule of Thumb II
The remaining 133 ideas were then put through another rule of thumb exercise. In this phase two criteria were used to judge the ideas. The criteria are (i) profit potential, and (ii) market potential... displayed 300 characters
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In this phase two criteria were used to judge the ideas. The criteria are (i) profit potential, and (ii) market potential. That is, the ideas were evaluated to find out whether they can be marketed or not and also to find out whether they can earn substantial amount of profit.
The ideas were given either a score of 0 or 1 in each criterion... displayed next 300 characters
The goal is to move the preliminary concepts toward completion. The team begins this phase by hosting a workshop with several lead users, a half-dozen in-house marketing and technical people, and the lead user team itself...
What, as the class of (insert class year), have we done for fun this year? You are correct! Nothing! And what funds have we raised for (insert activity)? Nada! I, (insert name), should be voted Class President next year because I have ideas out the wazoo on how we can have fun AND make money for our very own (insert activity)! And, not only do I have ideas of my own, I will listen to yours...
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