Essay heading: 7 eleven

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September 4, 1998






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Besides in large cities, customers in the United States generally do not have the habit of visiting convenient stores other than to get gas. 6. With the introduction of CDCs, Seven-Eleven is attempting to duplicate the successful Japanese supply chain structure in the United States. Pros Product Differentiation: This approach brings fresh and healthy food items to the store and distinguishes 7-Eleven from other traditional gas station food marts...
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More specially, fresh-food and fast-food categories generally have a higher profit margin. Cons Salvage Cost: Since the number of customers visiting 7-Eleven in the United States is significantly lower than that of Seven Eleven Japan, any unsold fresh-food and fast-food items is a lost to the store...
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