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Essay heading: 7 Ps
 
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Issue: Business
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Date added: July 5, 2004
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No of pages / words: 51 / 14010
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in a 500 room hotel the core service is lodging and room service, bellboy services are facilitating services and health club , car rental are support services. However it may not always be possible to draw a line of distinction between facilitating and support services. For e.g. in a typical city hotel business center might be the support service but in a business and convention hotel the same service would be facilitating service The augmented service offering: The basic service package is not equivalent to the service product the customer perceives, which is infact based on customer experience and evaluation...
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For e.g. in a typical city hotel business center might be the support service but in a business and convention hotel the same service would be facilitating service The augmented service offering: The basic service package is not equivalent to the service product the customer perceives, which is infact based on customer experience and evaluation...
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Marketing Strategy
This level of delivery has enabled the hotel to achieve its set target of 70% occupancy and revenue of Thirty Million Dollars ($30 000 000) per annum. This has been done by positioning the hotel as a high quality, service oriented and affordable one in a clean, customer friendly and appealing environment...
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Operational Analysis
The complimentary services, the hotel has to offer are coffee in the lobby, coffee/tea in the guest room, phone calls with a toll free number. They also have a small dining room open for breakfast...
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Take visiting a restaurant, you order your meal, the waiting and delivery of the meal, the service provided by the waiter/ress is all apart of the service production process and is inseparable, the staff in a restaurant are as apart of the process as well as the quality of food provided...
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Student
in a 500 room hotel the core service is lodging and room service, bellboy services are facilitating services and health club , car rental are support services...
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The difficulties of Service Marketing
The more humans needed to provide a service, the more likely there is to be variability in service quality. For example, different social workers who possess different experience, realization or value can provide different quality of service or different point of view just like doctors, lawyers or hair-cutters...
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general
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