The company portfolio of soft drinks consists of Pepsi, 7UP, Mirinda, Mountain Dew, Tropicana Juices and their variants.
7UP is one of the three (7UP, Mirinda, Mountain Dew) lemon based drinks of PepsiCo. However the market leader in this segment is Coca Cola's Sprite assuming almost 10% of the market share of Carbonated Soft Drinks... displayed 300 characters
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Low Average Consumption: The consumption is a low average of 10 bottles/person/year, which is even lower than countries like Pakistan and Sri Lanka. One of the factors contributing to this is the perception that soft drinks are not good for health.
Seasonal Demand: The demand is highly seasonal with close to 45% of the sales coming in three months of April- June... displayed next 300 characters
The suppliers of these products have little influence on these ingredients due to them being common. It would be easy for a new soft drink company to find a supplier willing to sell these ingredients to them...
Those products are marketed under brand as Pepsi, Mountain Dew, Gatorade, Lipton, Starbucks, Tropicana, and so on.
Why PepsiCo have to produce so many types of products? The reason is relevant to market segmentation...
The competition in the beer market fell in four different categories. Major and second-tier domestic producers, import beer companies, and specialty brewers...
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At peak capacity, the ship carried 1.5 million gallons of orange juice from Florida to New York.
In 1969, Tropicana's Great White Train, the first unit train in the food industry, carried orange juice and oranges across America...
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