In advanced courses, this usually involves extensive research but in an introductory or foundation level course, you will typically only use the information in the case. However, to do well in any case study assignment, it is important to read the case carefully and make sure you fully understand what the assignment and/or case questions are asking for... displayed 300 characters
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However, to do well in any case study assignment, it is important to read the case carefully and make sure you fully understand what the assignment and/or case questions are asking for. As you review the case, identify what you need to pay attention to and what to ignore. That’s what relevance means – eliminating ‘stuff’ and identifying the important facts in a situation... displayed next 300 characters
This case can be used in business policy and marketing strategy courses to teach analysis and application of strategic concepts. It would be equally useful in entrepreneurship or small business management courses, not only from a strategic focus but also from a management succession and family business viewpoint...
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