Essay heading: 88

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Business

 

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July 29, 1996

 

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BLAY has a chain of boutiques across Malaysia. (Selangor, Kuala Lumpur, Ipoh, Penang, Kedah and Sabah) The group expands its fashion boutique in Saudi, Thailand, Indonesia and India thru franchises. The group is an integrated footwear manufacturer with its own in house designing, manufacturing and marketing capabilities...
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The products are marketed under its own well known brand of BLAY. Communication is very important in the company as its boutiques are spread all over Malaysia. Moreover the group has to communicate with its franchisees...
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