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Essay heading: 88
 
Essay specific features
Issue: Business
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Date added: March 15, 1996
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No of pages / words: 2 / 382
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Strengths IKEA have a strong internationally known brand attracting key demographic customer groups. The IKEA business model is unique in its construction and execution with little direct competition on a like for like basis. Success has been driven from the price architecture offering value to the customer in innovative but functional products...
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Strengths IKEA have a strong internationally known brand attracting key demographic customer groups. The IKEA business model is unique in its construction and execution with little direct competition on a like for like basis. Success has been driven from the price architecture offering value to the customer in innovative but functional products...
displayed next 300 characters

 
General issues of this essay:
 
A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD.   Attracting And Retaining Staff   Building Service Brand: Enhancing Brand Through Operational Staff'S Brand Commitment. Research Proposal     Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon   Plan for Attracting and Retaining Top Employees   Sending message internationally   starting internationally   The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention   The Seven Principles For Attracting More Clients   Wal-Mart Stores, Inc ? The Challenges of being Competitive Internationally   Wal-Mart Stores, Inc ? The Challenges of being Competitive Internationally   When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand     Secret of Attracting Women  
 
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One of the major issues? Only 54% of respondents said their company deserves their loyalty.
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