Krispy Kreme tried to expand too rapidly and is now paying for it financially. Krispy Kreme made a good decision to shift its focus back to retail business rather than selling solely to wholesalers.
Krispy Kreme was originally a partnership, but now is a corporation. As a corporation, Krispy Kreme has limited liability, the ability to obtain finances for expansion, and a perpetual life... displayed 300 characters
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As a corporation, Krispy Kreme has limited liability, the ability to obtain finances for expansion, and a perpetual life. In addition, it has easily changeable ownership, attractiveness to potential employees, and the ability to obtain finances from outside sources other than management. An autocratic leadership style is used... displayed next 300 characters
That's a huge amount of pastries which have to be delivered to their end consumer. Currently, Krispy Kreme has over "310 stores, and 80 smaller satellite outlets and in 5 countries, two-thirds of which are franchise owned...
Not just in numbers of restaurant units, but also half of their sales started going to grocery stores, gas stations, and kiosks. Anywhere that consumers could be found, you could find a Krispy Kreme...
Now there was no need to go all the way to the Krispy Kreme store, wait in line, watch the donuts fry, enjoy a hot, free sample, and place my order. They were available at Albertsons, less than five minutes away...
We will target geographic markets with high growth potential where we can develop a competitive advantage.
We will focus to provide efficient distribution outside of our stores to be able to offer Krispy Kreme doughnuts to a large market area...
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