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Essay

A Classic: Tylenol Rides It Out and Gains a Legacy

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Issue:

Miscellaneous

 

Written by:

Anthony T

 

Date added:

July 18, 2014

 

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Grade:

A

 

No of pages / words:

4 / 955

 

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5759 times

 

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Essay content:

The Tylenol tragedy not only took Johnson & Johnson by surprise, but it also rocked the entire country’s world when the news hit. In the fall of 1982, McNeil Consumer Products, a subsidiary of Johnson and Johnson, was faced with a nationwide crisis involving seven individuals who passed away inexplicably in the West side of Chicago...
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After careful investigation, authorities determined that each of the individuals that died had taken an Extra-Strength Tylenol capsule mixed with cyanide. This occurrence was immediately broadcasted through the media which created a shocking nationwide panic. Due to the impact received nationwide of these unfortunate poisonings, Johnson and Johnson found it necessary to immediately launch a public relations program in order to save the integrity of not only their product, but that of the overall corporation...
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