Essay heading: a comparison of offline and online travel companies

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February 19, 1999






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Indeed a plethora of multinational companies, such as Dell, Wal-Mart and Capital have all achieved tangible benefits by incorporating e-business into their business models (Zhu et al, 2004). Online and Offline Travel Agencies The travel industry has perhaps become one of the most successful proponents of e-business in recent years (Wang and Cheung, 2004) as Zellner (2002) purported that travellers are increasingly embracing the internet as the conduit for arranging their travel engagements...
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As a result consumers now spend more capital on online travel than on any other online retail sector (, 2006), with the European online travel market alone being worth in excess of 12 billion pounds, an increase from 2.2 billion dollars in 2000 (bbc,2006). For the purposes of this assignment, travel agencies such as Thompsons, Lastminute...
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