Essay heading: A Disintegrated Market Structure

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March 28, 2002

 

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The biggest challenge for RPG's retail push lies in its ability to offer superior service and a wider range to customers without charging more than the neighbourhood retailer does. At one level, experiential learning acquired from its existing stores can help RPG address this issue. For instance, it realised that it makes sense to sell pani-puri, a traditional Bengali and Marwari snack, in smaller packs in southern India...
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The biggest challenge for RPG's retail push lies in its ability to offer superior service and a wider range to customers without charging more than the neighbourhood retailer does. At one level, experiential learning acquired from its existing stores can help RPG address this issue. For instance, it realised that it makes sense to sell pani-puri, a traditional Bengali and Marwari snack, in smaller packs in southern India...
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