A Formulation Of A Swot Analysis For Home Depot

Essay specific features

 

Issue:

Business

 

Written by:

Matthew S

 

Date added:

April 2, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 365

 

Was viewed:

773 times

 

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Essay content:

responsibility - If a store manager wants to change the display or order more/less of a product they do not need to get authorization from headquarters - C227 - Cannibalization of sales of new stores to existing - C228 - Home Depot will open up new stores close to existing stores to: - Improve customer satisfaction - Reduce delays in shopping - Increase utilization by existing customers - Attract new customers to more convenient locations - organizational structure: - Decentralized management: - Casual working environment in the corporate offices, according to an Human Resource spokesperson - Regional managers - There are 20 regional managers - Each one is only responsible for six to eight stores Weaknesses - rapid expansion - May be expanding too quickly and growing faster than corporate culture can handle - See C224 - distracting to existing stores - Corporate structure: - Promoting from within - only will get an inside prospective - Advertising - Their strategy calls for aggressive adverting (C230), yet their sales are growing exponentially, yet advertising is stagnate - Only targeting on sub market - DIY - Suppliers - Purchasing from 1900 - seams too high - Employee turnover Opportunities - Small market share in the home improvement supplies market - Approximately 5% - Overseas - Form partnerships with larger contractors - Form partnerships with suppliers - Use of newer technologies - such as the Internet - Attract new business - For example offer tips - Form advertising relationships - i...
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the pop up windows or links on sites Threats - Mergers - If Home Depot mergers with other companies, for example Bowater Warehouse, this may cause incompatibility with the two companies - Expansion growth: - This may lead itself to monopolistic inquires - especially if they continue with mergers
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