Therefore, a large part of this film??s comedic content is based on the clash of cultures between the young and the old.
During the rehearsal of ?«And I Love Her??, the Mise-en-Scene that Director Richard Lester uses is very interesting. During the song, the Beatles are dressed-up in dark-colored suits and the background consists of bright-white hexagons that in a black and white film, creates great contrast of color against the band members... displayed 300 characters
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During the song, the Beatles are dressed-up in dark-colored suits and the background consists of bright-white hexagons that in a black and white film, creates great contrast of color against the band members. The characters are positioned according to their roles in the song: Paul stands on a platform right in the center of the group, as he is the main soloist for the song; George is positioned right beside Paul but lower in height because he does the main guitar solo; John is sitting in the back strumming on his guitar and Ringo, as always, sits farthest back with his percussion set... displayed next 300 characters
These two sets of brands, were they ever to share platforms or features, would have lost their intrinsic value. Thus the culture clash seemed to exist as much between products as it did among employees...
Premium pricing is pricing the highest-quality or most versatile products higher than other models in the product line. Bait pricing is pricing an item in the product line low with the intention of selling a higher-priced item in the line...
Concede the economy market and offer a film between "Gold Plus" and "Royal Gold." Replace "Funtime" with "Gold Premium Plus."
? Retain Kodak's respected brand equity, no new product or packaging to detract from image as quality
? Higher gross margins (see Table 2)
? Distances perceived quality divide between Kodak and low-price competitors
? Maintains Kodak's reputation as a market leader, as opposed to a "me too" strategy of following competitors
? Concede economy market segment
? Give up some market share
Kodak should abandon Funtime film and pursue an alternative strategy...
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