Essay heading: A Primer on Developing An E-Business Strategy

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April 9, 2004






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Prior to the offering of this definition, the term E-business and E- commerce were often referred to interchangeably. The offering of this formal definition marked the coming of age of the adoption of the Internet and its technology to go beyond the function of E-commerce and encompass other functionalities such as e-marketing, e- franchising, e-mailing and many more...
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In a nutshell, E-business is the function of deploying technology to maximize customer value while E-commerce is the function of creating exchange (i.e., buying and selling) over digital media (Kalakota and Robinson 1999). The Basics Revisited As recognized above, the new paradigm of E-business that is being currently defined is simply technology driven...
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