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Essay heading: ABSOLUT VODKA IMAGE REPORT
Essay specific features
| Issue: |
Business |
| Written by: |
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| Date added: |
November 2, 2004 |
| Level: |
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| Grade: |
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| No of pages / words: |
12 / 3250 |
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0 times |
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Essay content:
2007 was an excellent year for ABSOLUT Vodka. Sales increased by 9% to 96,6 millions of litres. Some 500,000 bottles of ABSOLUT VODKA are produced every day.
The biggest selling market is the USA (45,2 millions of litre) followed from Canada (3,4 millions of litres) Spain (3,1 millions of litres) United Kingdom (2,9 millions of litres) and Germany (2,9 millions of litres)...
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The key qualities that consumers will associate with the product should be: “smart, stylish, creative and witty.”
Identiy
2. Brand Awareness
Brand awareness is the first step to build brand equity. Here marketers try to establish identity of the brand in the mind of consumers
Brand awareness is defined as the consumer’s ability to recall and recognize the brand under different conditions and to link the brand elements to certain associations in memory...
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