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Essay heading: acuscan, a case study
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Business |
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| Date added: |
September 20, 1999 |
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| No of pages / words: |
8 / 2172 |
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0 times |
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Compared to then existing flash mp3 players on the other hand, the iPod's 5GB worth of memory easily dwarfed the competition's storage capacity which typically ranged from only 64 to 256MB.
Apple believed that the iPod's ideal compromise between size and storage capacity made it quite impressive, and they priced the product as such... displayed 300 characters
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The original 5GB iPod was retailed at $399, a price which retailers as well as the press criticized as too steep. Compared then to its nearest competitor with a portable hard drive ? the $249 6GB Nomad Jukebox from Creative Labs, the iPod did cost considerably more. This prompted experts such as Technology Business Research analyst Tim Deal to suspect Apple's pricing scheme, "I question the company's ability to sell into a tight consumer market right now at the iPod's current price"... displayed next 300 characters
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