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Essay heading: Ad Campaign Dell
 
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Issue: Business
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Date added: March 6, 1999
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No of pages / words: 7 / 1937
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Dell can also integrate the direct mail pieces and catalogs with the new pitch to further expand its reach and frequency. Dell can also continue to work towards the small and medium businesses through this strategy using a similar "mirror" campaign in the trade publications and in trade show displays...
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The idea will be to have the campaign as recognizable and incorporating the "Be Direct" slogan that made Dell what it is. According to the Boston Consulting Matrix a "Star" is in a high growth market such as the PC market and the company has a high market share as in Dell's case. With a "Star" the recommended strategy is to build...
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