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Ad Marketing- Gender roles

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Issue:

Business

 

Written by:

Joan M

 

Date added:

September 26, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1078

 

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2836 times

 

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Essay content:

Daytime advertisements on television tend |to portray men in stereotypical roles of authority and patriarchal dominanceX, while women are associated with traditional roles of the American housewife(Craig 1992, 209). Females are shown maintaining the perfect household, with their primary goal being to take care of their husband and or family(Nemi 1997)...
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Housewives are seen as happy to serve others and to relinquish their spare time and personal needs; all in an effort to insure that their families feel loved and cared for(Niemi 1997). Throughout out day time commercials there are never any connotations of single families(Niemi 1997), which in reality being a single parent is a common occurrence...
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General issues of this essay:
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