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Essay heading: Ad Nauseaum: The Effects Of Product Placement On The American Television Industry
 
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Issue: Technology
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Date added: September 26, 2008
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No of pages / words: 11 / 2823
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A significant amount of controversy has erupted over the sharp increase in television product placement, with some parties arguing that this covert form of advertising is deceptive and dangerous to viewers who may not realize that they are being advertised to. It is my intent to effectively assess and evaluate this argument, as evidence suggests that product placement it has become something of a necessity for the survival of the television industry and, while certainly more subliminal than the original form of television advertising, has not proved to mislead or impair viewers...
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It is my intent to effectively assess and evaluate this argument, as evidence suggests that product placement it has become something of a necessity for the survival of the television industry and, while certainly more subliminal than the original form of television advertising, has not proved to mislead or impair viewers...
displayed next 300 characters

 
General issues of this essay:
 
Coke- american idol product placement   Is a company able to increase brand equity for a product that is in the maturity phase of the PLC?   TiVo's problem rests in its inability to convince consumers to change their television consumption habits. Improper targeting and positioning have led to an ineffective product, price-point and promotion strategy that has stranded TiVo in the chas...   A Rhetorical Analysis of Hey's "Virtual Product Placement"   product placement   Product Placement on American Idol A study of Burke's Pentad and Barthes Semiotics Theory   Product Placement   Product is form or function   hollywood and product placement   Does Viewing Television Increase Aggression?   Product Placement   Product Placement on TV shows   Product Placement   The Effect of Brand-Name Placement on Television Advertising Effectiveness   Ad Nauseaum: The Effects Of Product Placement On The American Television Industry  
 
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A significant amount of controversy has erupted over the sharp increase in television product placement, with some parties arguing that this covert form of advertising is deceptive and dangerous to viewers who may not realize that they are being advertised to...
11 / 2823