Professor Leeds examined 44 facilities for teams playing in the four major professional sports (baseball, basketball, football, and hockey). His study found that, of the 44 naming rights deals, only one showed a positive return that was statistically significant. This conclusion, however, begs an important question: If naming rights do not make a company more profitable, then why do so many companies buy them? Just when you thought that theres no way they could stick anymore in our faces they get slick...
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This conclusion, however, begs an important question: If naming rights do not make a company more profitable, then why do so many companies buy them? Just when you thought that theres no way they could stick anymore in our faces they get slick. The lines between where the commercial ends and the television program begins have gotten real fuzzy...
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