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Essay specific features

 

Issue:

Science

 

Written by:

Helen L

 

Date added:

April 23, 2011

 

Level:

College

 

Grade:

A

 

No of pages / words:

1 / 217

 

Was viewed:

4678 times

 

Rating of current essay:

 
Essay content:

So, it would be hard for Goodyear to attract their customers but now they have a very good product, which suits these two segments perfectly. ? Market entry time: Goodyear should launch the Aquatred in January 1992 during the winter Olympics. As Michelin and Bridgestone are introducing new products in 1992 with a higher warranty and heavy advertising, Goodyear must advertise in a big stage to attract the customers...
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The advertising should appeal to the informed buyer. Goodyear should start with heavy advertising ensuring that customers know the name ?Aquatred' ? Pricing strategy: As Goodyear is positioning the Aquatred at the top of the broad-line tires, they should convey this message through the price. So, Goodyear should train and monitor the sales people so that they highlight wet traction and hydroplaning feature more...
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