A way to partially solve is problem is to heir professionals familiar with this kind of business and train them in sales and not the other way around. Adeptia later hired Lou Ennuso as CEO to take care of this section of the business. Since he had previous experience in sales and similar programs he would be a great asset to the team...
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Since he had previous experience in sales and similar programs he would be a great asset to the team. Having hired Lou, Adeptia needed to get moving. But before even diving into sales they had to properly define their target market. One of the problems Adeptia faced is that it did not have a clear vision of whom they where selling to...
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