Essay heading: Adidas Case

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Technology

 

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Date added:

May 22, 2005

 

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9 / 2489

 

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| 2. The “mi adidas” pilot was: a) Competitive strategy would be enhanced by differentiating from the product of competitors. Additionally, adidias will be seen as the leader in the shoes industry. There are other value added propositions as the exposure due to PR and the bond that the program will create with retailers...
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I would have created a higher marketing buzz around the events and would have included retail businessmen into the process to start getting their feedback. c) It was a success because adidas was able to offer a customized product, viewed that there was a demand for customized products, and got 100% satisfaction fulfilling customers’ expectations...
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