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Essay heading: Adidas - CRM technology
 
Essay specific features
Issue: Technology
Written by:
Date added: November 14, 1998
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No of pages / words: 17 / 4492
Was viewed: 0 times
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However, keeping the customer has become regarded much more important, since Dawkins and Reichheld (1990) reported that a 5% increase in customer retention generated an increase in customer net present value of between 25 percent and 95 percent across a wide range of business environments . This is the shift in paradigm that has been argued by Webster in a seminal article in 1992...
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This is the shift in paradigm that has been argued by Webster in a seminal article in 1992. He claims that ?customer relationships' are now the key strategic resource of a business . There are no longer any simple buying-selling transactions. It is being replaced by strategic relationships where each partner maximises profits by linking with the other...
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General issues of this essay:
 
Delta, Northwest Airlines, and Vancouver Airport: The Business Value of Customer Self-Service Kiosks   The Customer Comes Second   A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD.   A more customer oriented business     Customer Needs   Customer Satisfaction for Business-to-Business Professional Services   Customer   Customer Retention   Information Technology And Quality Customer Service   Less than one percent   Study Of The Causes Of The Juvenile Crime Rate Increase From 1990 To T   Delta, Northwest Airlines, and Vancouver Airport: The Business Value of Customer   delta and northwest airlines the business value of customer selfservice kiosks   The Increase in Using Technology to Cheat  
 
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