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Essay

Adidas Industry analysis

Essay specific features

 

Issue:

Business

 

Written by:

Betty E

 

Date added:

February 25, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 908

 

Was viewed:

6003 times

 

Rating of current essay:

 
Essay content:

At the same time the companies are trying to reduce costs through decreasing supplier prices in order to stay competitive. Looking forward, the footwear market is expected to steadily keep growing. The Adidas Group is a worldwide operating German sports apparel manufacturer with its head office in Herzogenaurach...
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The company was founded in August 1949 and named after its founder Adolf (Adi) Dassler. With the winning of the World Cup 1954 in Bern by the German national team, the Adidas soccer shoes became world-famous. The German team played with Adidas soccer shoes where you could replace the studs – a new innovation in those days...
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