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Essay heading: Advertising
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History |
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| Date added: |
November 8, 2004 |
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1 / 272 |
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Essay content:
Scary stuff.
Lindstrom has just embarked on a 50-nation speaking tour to reveal "the brain's deepest secrets." Neuromarketing, he says, will "send shock waves throughout the advertising industries and businesses worldwide." You've been warned. Like that does any good.
PHOTO (COLOR): MARKETERS know many of our buying decisions are irrational
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Still with us? Well then, maybe Danish marketing guru Martin Lindstrom is on to something with his latest book, Buy-ology: Truth and Lies About Why We Buy. The book is the result of a US$7-million exploration of neuromarketing and the messy, unsettling and irrational processes that can determine votes, purchases and cigarette cravings... displayed next 300 characters
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