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Essay

Advertising

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Issue:

Miscellaneous

 

Written by:

Bart G

 

Date added:

September 9, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1521

 

Was viewed:

2425 times

 

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Essay content:

One definition of advertising is: "Advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media."(Bovee, 1992, p. 7). We could separate advertising in two categories. Giving information through advertising about a product is the first category that is innocent when facing the costumers...
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7). We could separate advertising in two categories. Giving information through advertising about a product is the first category that is innocent when facing the costumers. The second category has a manipulative effect on people. People exposed to specific advertisements are led to buy goods and services or do things that don’t actually want to do...
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