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Advertising

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Issue:

Business

 

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Luis V

 

Date added:

February 17, 2015

 

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University

 

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B

 

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5 / 1123

 

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538). Moreover, advertising also can be defined as any paid form of non-personal promotion transmitted through a mass medium, means that audiences are far more likely to be interested in the subject matter of the advertising carried by their chosen medium, and is described to be part of the marketing mix under the promotional tools (Brassington & Pettitt 1997, p...
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604; Wilmshurst & Mackay 2000, pp. 72-73). This discussion is further explained by Blythe (2006, p. 479) that advertising has been defined as a paid insertion of a message in a medium. Advertising should be seen as part of an integrated communication strategy and it can create awareness, and move people closer to a purchase: it can help in positioning brands, and it can help in informing people about product attributes (Kotler, Bowens & Makens 2006, p...
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