Essay heading: Advertising in the Media

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Social Issues

 

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July 22, 1998

 

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8 / 2063

 

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Although it's neither realistic nor a positive role to emulate, it also shapes men's views of themselves and how they measure up to masculine role models. Images of men influence the gender role attitudes that men express soon after exposure to the images. Ads and commercials, with their images of cowboys, successful businessmen, construction workers, sophisticates in tuxedos, muscle men and others, advertisements may seem to be flashing by casually...
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Ads and commercials, with their images of cowboys, successful businessmen, construction workers, sophisticates in tuxedos, muscle men and others, advertisements may seem to be flashing by casually. But they actually represent countless? if often unconscious? decisions by writers, advertisers, producers, programmers and others about what men look like, say and even think...
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