Advertising in the Media

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Social Issues


Written by:

Don P


Date added:

May 21, 2013








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8 / 2063


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But when you see a commercial about cleaning products for the house, normally a woman is the face you see. In other words, the media can help break the barriers on how gender roles are portrayed in society. The more those women represent strength on television; it will then encourage them to build their own self-confidence...
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Excluding hours spent sleeping, women spend approximately 1 hour out of every 4 hours of each day watching television. Men, not far behind, spend about 1 hour out of every 5 hours of each day watching television (Butler 1980). In general, these concentrated views of manhood suggest the many ways in which advertising negatively affects men by narrowing the definition of what it means to be a man in American society...
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