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Advertising: Preying on America's Youth

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Issue:

Social Issues

 

Written by:

Patricia A

 

Date added:

August 24, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1248

 

Was viewed:

5634 times

 

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Essay content:

That is the nature of the increasingly sophisticated advertising in America as, in an attempt to line their own pockets, advertisers prey on the innocence and desires of youth. The American Academy of Pediatrics stipulates that the average youth views more than 3,000 ads per day on television, on the Internet, on billboards, and in magazines (Shifrin)...
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The advertising industry spends 12 billion per year targeting youth in new and creative ways such as reaching children through games they play on the Internet and product placements in school text books (Dittman). The volume of advertising has a significant influence on the values of American youth. Children saturated with advertisements are becoming increasingly materialistic...
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