The current market price of crude oil and jet fuel is an external factor that airlines companies have little control over. However, the suppliers themselves have little control over the price of fuel as the market is so competitive due to the number of suppliers and the need to sell fuel in large volumes...
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However, the suppliers themselves have little control over the price of fuel as the market is so competitive due to the number of suppliers and the need to sell fuel in large volumes. Additionally, all jet fuel is essentially the same making switching costs and product differentiation nearly nonexistent...
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