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Essay heading: Alcohol Advertising
 
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Date added: March 9, 2005
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No of pages / words: 6 / 1618
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Ten percent of the drinking-age population consumes 60 percent of the alcohol which means that 40 percent of the alcohol being consumed today is consumed by minors. If alcoholics were to recover, in other words stop drinking entirely, the alcohol companies' gross revenues would be cut in half. Recognizing this important marketing fact, alcohol companies deliberately devise ads designed to appeal to heavy drinkers...
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If alcoholics were to recover, in other words stop drinking entirely, the alcohol companies' gross revenues would be cut in half. Recognizing this important marketing fact, alcohol companies deliberately devise ads designed to appeal to heavy drinkers. The heavy user of alcohol is usually an addict. Another interesting perspective on the industry's claim that it only advertises to encourage moderate drinking to those of age, is that if this were true, and only the 105 million drinkers of legal age in the US consumed the official maximum "moderate" amount of alcohol, ...
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