alcohol and advertising

Essay specific features

 

Issue:

Social Issues

 

Written by:

Rachel M

 

Date added:

June 16, 2013

 

Level:

University

 

Grade:

B

 

No of pages / words:

3 / 640

 

Was viewed:

3907 times

 

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Essay content:

They also argue that bans are not justified as advertising is concerned with promoting sales of individual brands and there is no evidence of a causal link between advertising and the overall level of alcohol consumption or the amount of alcohol related harm. The main arguments are that as well as promoting brands, advertising is also concerned with recruiting new drinkers and increasing sales among existing, and especially heavy consumers...
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They also argue that bans are not justified as advertising is concerned with promoting sales of individual brands and there is no evidence of a causal link between advertising and the overall level of alcohol consumption or the amount of alcohol related harm. The main arguments are that as well as promoting brands, advertising is also concerned with recruiting new drinkers and increasing sales among existing, and especially heavy consumers...
displayed 300 characters

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