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Essay heading: An analysis of the signs and symbols used in Patek Philippe Geneve's "Begin your own tradition" advert.
Essay specific features
| Issue: |
Business |
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| Date added: |
May 17, 2005 |
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| No of pages / words: |
6 / 1432 |
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0 times |
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Essay content:
The boy is dressed for school and the man is dressed in a suit for work. The suit implies a successful businessman (Na et al. 1999). This is an icon which implies he is from an upper-middle class social-economic categories AB1 (Dibb et al. 2006).
This class context can mean different things to different groups...
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First, it can be a reference group for others in this category. It might be an aspirational group for those working up to a management position. Such junior managers might perceive purchasing the watch as an indicator that they have reached this social class.
The father here might also appeal as a role model...
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