An Evaluation of Guests’ Preferred Incentives to Shift Time-variable Demand in Restaurants

Essay specific features

 

Issue:

Business

 

Written by:

Jeff M

 

Date added:

June 21, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

25 / 6891

 

Was viewed:

2872 times

 

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Essay content:

Specific results and conclusions are detailed below. Keywords: revenue management; pricing strategies As airlines and hotels continue to build and refine successful revenue- management strategies, restaurants have recently realized the value that revenue-management planning can bring to the bottom line...
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Because the operational elements of restaurants differ from those of airlines and hotels, restaurants cannot simply apply the same revenuemanagement strategies as those used by airlines and hotels. To provide an enhanced understanding of how to use revenue management in restaurants, we first provide a brief overview of revenue management and its strategic levers...
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