Analizing An Advertisement

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Lori B

 

Date added:

December 6, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 794

 

Was viewed:

6037 times

 

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Essay content:

They allude to the fact that in order to be like the people in this advertisement you must use their product. This is not a new approach, nor is it unique to this generation, but never has it been as widely used as it is today. There is and old saying "a picture is worth a thousand words" and what better way to tell someone about a product than with all one thousand words, that all fit on one page...
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Take for example this ad for Hennessy cognac found in Cosmopolitan, which is a high, priced French liquor. This ad is claiming in more ways than one that Hennessy is an upscale cognac and is "appropriately complex" as well as high-class liquor. There are numerous subliminal connotations contingent to this statement...
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